The future has arrived with holograms

Microsoft Holo Lens
Microsoft Holo Lens

Microsoft released a preview of Windows 10 this week. Oddly enough it’s the successor to Windows 8. Perhaps they are suggesting that this product is more than a generational improvement on Windows 8 – I agree. One feature makes it a true leap forward – Holograms. (more…)

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5 post-boom focus areas for your business

Iron Ore Filled Truck
Iron Ore Filled Truck

There is no doubt that Western Australia has lived through unbelievable economic times in the past decade.

Iron Ore, the one commodity that drives a large part of the state’s economic activity, has experienced a huge and unprecedented price increase driven by the urbanisation program in China and its veracious demand for steel. (more…)

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9 Habits That Lead to Terrible Decisions

President George Bush
President George Bush

Early in September, the global leadership consultancy Zenger Folkman published an article in the Harvard Business Review titled – 9 Habits That Lead to Terrible Decisions. Based on the 360 degree feedback for 50,000 leaders worldwide, it’s a fantastic read and I have summarised their findings in this post so let’s get straight into it! (more…)

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A new era of marketing is here – it’s cheap and it works

Audience Marketing
Audience Marketing

A business growth necessity

Marketing is one of the most important growth tools your business can deploy. If you are intent on growing your business, you need to engage in marketing. It is the act of introducing your business to potential clients and making sure your existing clients don’t go to a competitor.
(more…)

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8 key concepts for successful selling

Don Draper
Don Draper

I have enjoyed over 20 years of selling professional services in a business-to-business context. Over this time I have researched successful selling techniques extensively, and boiled this learning down to eight key concepts, which I have detailed below. (more…)

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Is your business about to get digitised?

Uber iPhone App
Uber iPhone App

I am currently sitting with my family in a Starbucks in Los Angeles. We’re here for a holiday, and of course, my kids want to see Disneyland, Beverly Hills and Hollywood. What I really want them to see however is somewhat related, but in many ways quite different. (more…)

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