Each week, I think during the week about what interesting tid-bits have come up in the world of business. I have to admit this week I was a bit stumped and was talking to my daughter about it. She is a fashion victim and immediately instructed me to write about handbags – my initial reaction was to laugh, then I thought about it.
Your market is no doubt crowded with competitors and competitive forces that inherently mean your business needs to differentiate itself from “the crowd”. Customer “service” has long been considered table stakes in modern business. I.E. If your customer service is poor, your business will go backwards, with a clear and defined customer experience you business is a long way toward differentiating itself from the pack.
If your business relies on customer service, and you want it to grow, building your net promoter score is an awesome tool to achieve both.
Read enough blogs and business articles on customer service and you will no doubt hear the term “net promoter”. Continue reading…
I’ve just spent to the day on Rodeo Drive, one of the world’s most famous shopping strips. In a 700-metre stretch of tarmac I saw every luxury brand I know plus a heap I didn’t know.Rodeo Drive is not just a global epicentre of luxury goods; it’s also the global epicentre of ‘the customer experience’. Continue reading…
