Marketing and Sales

4 Principals of Effective Time Management

In a 1954 speech to the Second Assembly of the World Council of Churches, former U.S. President Dwight D. Eisenhower, who was quoting Dr J. Roscoe Miller, president of Northwestern University, said: “I have two kinds of problems: the urgent and the important.”

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5 Don Draper Quotes That Will Help Your Marketing

Don Draper, the legendary and fictional ad man from the wildly successful American TV series Mad Men, is famous for his reckless lifestyle as well as his brilliance as a Madison Avenue advertising executive.

Throughout the 7 seasons, Draper was responsible for some of the best quotes of the series.  It demonstrated Drapers deep understanding of his craft.

I have listed below my favourite 5 Don Draper quotes from all 7 seasons, I have also spent some time thinking about how these quotes relate to business in the modern context.

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win at sales

3 Attitudes that will help you win at sales

One of my favourite podcasts is the Advanced Selling Podcast from Bryan Neale and Bill Caskey. Some of their more recent episodes have been talking about sales attitude which has been really powerful and give great insight on how to win at sales.

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Branding Solutions

7 things Great Brands Do

What is a brand?  Most people think of a brand as a company’s logo, its font usage, it’s colours and other aesthetic items. According to Denise Lee Yohn, a brand is the bundle of values and attributes that define the unique value an organization delivers to customers and the unique way the organization operates.

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Apple Nike Tiffany

4 Game Changing Marketing Campaigns

Have you ever contemplated why you feel compelled to buy an expensive diamond engagement ring? Why you may be prepared to pay way more for an Apple product than the equivalent non Apple product and why you would be prepared to pay hundreds of dollars for a pair of Nike shoes, when you know they were made in a factory in Taiwan for a fraction of that cost?

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Fashion

The Amazing Business of Fashion

Each week, I think during the week about what interesting tid-bits have come up in the world of business.  I have to admit this week I was a bit stumped and was talking to my daughter about it.  She is a fashion victim and immediately instructed me to write about handbags – my initial reaction was to laugh, then I thought about it.

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Ben Horowitz

The Rules of Success – Part II

A while back I wrote a blog post on Steve Jobs’ explanation of the rules of success, in essence do what you are passionate about.  However, more recently I watched a video of Ben Horowitz, the famous Silicon Valley investor who has backed many highly successful tech businesses including – Facebook, Skype, Box, Groupon and Pinterest – his assertion is in actual fact don’t follow what you are passionate about.

 

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Suits TV Show

How to Win Worry Free Great Clients Every Time

Winning new revenue for your business is always a great feeling.  The thrill of the chase, the thrill of the win, the feeling of being invincible and many other feelings that course through your veins.  All of these great emotions can be undone in a heartbeat when you realise that your new client is just not right for your business.

 

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Logic Culture

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